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Turn X
engagement
into revenue.

Turn comments, new followers, and DMs into sales conversations. Penny shares your links, answers questions, and helps people book, join, or buy.

The Penny conversation engineComments and direct messages flow into Penny, then out toward your booking, membership, or checkout link. An illustration, not live account activity.“PENNY, please”THE COMMENTTHE INCOMING DMBooking linkBOOKING PAGEMEMBERSHIPTRIAL OR CHECKOUTYOUR KNOWLEDGE + VOICE

They ask for the link.
Penny sends it.

Follow one comment
MESSAGES SENT FROM YOUR ACCOUNT ON X

SCROLL TO SEE HOW IT WORKSSee the steps below

They ask for it.
Penny sends it.

Follow a comment-to-DM flow, from the first request to a follow-up question.

SELECT A STEP TO EXPLORESkip the walkthrough
Your business@yourbusiness
X

Want to automate your X DMs?
Comment PENNY and I’ll send you the link.

A
Alex@alex
Penny
Keyword matched.This comment starts the DM flow.
Keyword matched.1 / 4

You can also answer incoming DMs or welcome followers who expect a message.

Train Penny
to answer your way.

Add your business facts and tone, then build and test an automation before activating it.

  • Teach better replies.Test a customer’s question. If the answer needs work, write your version and save it as a scenario for future replies.
  • Choose what gets sent.Write an exact first DM or let AI personalize it. Add answers to follow-up questions, a public comment reply, or qualification before booking.
  • Take over when needed.Get an alert in your Penny inbox when an answer is missing. Pause the conversation and respond yourself.
Build an automation
YOUR AUTOMATIONDraft
START WHENSomeone comments PENNY
THENSend a personal DMYour message + your link
ONLY IF THEY REPLYAnswer questions
AFTER THE DM IS SENT“Sent it!”
Uses your saved
facts and example replies.

Share your offer.
Track what converts.

Send people to your membership, booking page, checkout, or any link you choose. Optional app connections track the resulting bookings and revenue.

Send people to your Whop offer.

Share your membership or product link in the DM. Connect Whop to see which automations bring in payments, with refunds accounted for.

Sharing a link needs no integration.Connect an app when you want to track what happens after the click.

Set up your automation

Questions
about Penny.

Does Penny reply from my X account?+

Yes. Messages come from the X account you connect, using that account’s training and automations.

Do I need another automation for follow-up questions?+

No. Include “Answer follow-up DMs” in your comment flow and Penny can answer when someone replies to the first DM. “Respond to DMs with AI” is for new conversations that start in your inbox.

Do I have to connect Whop, Calendly, or Stripe?+

No. Paste your link into your message or goal to share it. Connect an app only if you want its extra features, such as attributing confirmed bookings, trials, payments, or refunds. Provider plan and tracking requirements can apply.

Can I send the exact same message every time?+

Yes. Choose an exact message for the first DM, or let AI write it in your voice. In AI mode, you can choose to use the customer’s first name when it is available and generate an example before saving.

What if Penny doesn’t know the answer?+

Enable missing-answer alerts and Penny pauses the conversation for you, with a flag in your Penny inbox. Answer on X, then save your reply as an example for next time.

Can I explore before turning anything on?+

Yes. Build a draft and use Test conversation to try the replies before activating it. Tests don’t send messages on X. Penny is currently in private beta.

Build your first
DM automation.

Open Penny Choose a trigger, set up your first DM, and test the replies.